“FoodPanda.pk” is a Karachi based start-up . A few days ago our team had the privilege to have a talk with “FoodPanda.pk” Representative – Zoha Sohail
Their one-line pitch is:
Banish the pain of cooking and cleaning up – Order online!
The story of FoodPanda.pk is quite inspirational and thought-provoking, and here it goes …
#What is the product or service you are offering?
Foodpanda, a flagship venture of Rocket Internet, is an online delivery portal through which ordering food online has been made easier and filtered to customer needs. The Foodpanda way of ordering is as simple as it can be. “Just a few clicks!” is our motto. Our 3-Steps-Process makes it a hassle free experience for all our customers. We are the fastest way to order food in Pakistan with 500 partner restaurants. Foodpanda is available in the 4 main cities of Pakistan (Karachi, Lahore, Islamabad and Rawalpindi) and can also be used on-the-go through our mobile apps on iOS and Android softwares – a new concept in Pakistan!
#Who are your customers?
Primarily, all foodies are our customers! Especially those who look for expediency in their daily routines and want to avoid time consuming ordering methods.
#What were the biggest challenges when you started up?
Even though the food delivery culture was always very pervasive in the Pakistani market, the concept of ordering food online was not a habitually preferred medium. Due to that reason it was challenging for us initially but overtime we have conquered that by creating brand awareness and introducing our services to more people every day.
#Tell us about your core team and their expertise?
Our team members are highly efficient and specialized in the various relevant areas of our expertise such as sales, product management, marketing and customer service. We are a team of problem solvers, designers, thinkers and tinkers, working around the clock to make FoodPanda the most powerful online tool for food delivery in the universe. We believe that ordering food should be easy, fast and definitely fun so we’ve designed a unique and convenient online tool for our foodies out there!
#Who are your competitors, and how do you compare to them?
There are a few other online food delivery portals in Pakistan that offer similar services. What sets us apart is our consistent and aggressive Online Marketing and our user friendly website, as well as our Smartphone Apps that have proved to be a huge success. Foodpanda is greatly contributing to the growth of the e-commerce market in Pakistan and our global success is an added factor that confirms a promising future
#What is your advice for upcoming startups and entrepreneurs in Pakistan?
Know what you do and do what you love!
At pakistanijunction.com it is our passion to give projection to Pakistani Start-Ups. This interview is part of the “Start-up Spotlight” series. We welcome you to get in touch with us and join us on twitter: @connectmohsin